Social media is a social place. If you’re not there, you’re not feeding the algorithm. It’s really that simple.
Every platform is built around user activity. The more you show up, the more the algorithm favors you. If you’re silent, the platform doesn’t prioritize showing your posts to others. That’s how it works behind the scenes, whether we like it or not.
We’re all using these platforms for free. And like anything free, it comes with expectations.
Meta, for example, charges businesses to run ads so their content gets seen.
If you’re using it without paying for ads, the trade-off is simple: you are expected to be there, active, and contributing to the platform’s activity.
Ever heard the saying, “If something is free, you are the product”?
It’s true. And in this case, being active is part of the unwritten agreement.
Here’s what we recommend:
Spend 15 to 30 minutes a day being active, especially on Instagram and TikTok.
Not just posting. Actually scrolling, liking, commenting, replying. Engaging like a real person.
Respond to everything — reviews, comments, DMs.
Even a simple “Thank you!” can go a long way. Platforms watch for this activity.
Use Stories — and use them often.
Stories keep you top of mind without the pressure of making a perfect post.
If you’re busy, Stories are the easiest way to stay visible daily.
Spread activity across your platforms.
Instagram and TikTok should be your highest priorities when it comes to length of activity on the platforms directly.
But don’t completely ignore Facebook, LinkedIn, or others if your audience is there.
We know it’s not always easy when you’re running everything else in your business.
That’s why we always recommend batching your content ahead of time.
Spend a few hours once a week creating posts, stories, and simple engagement prompts.
Schedule what you can, and have backups ready for the days when you’re too busy to think about social media.
If batching still feels like too much, that’s when it makes sense to get help.
Someone who can handle posting, responding, and making sure you stay active — because consistency is what makes a difference over time.
If you can’t post every day, that’s okay.
It’s better to post every second day — and show up daily in Stories — than to burn yourself out trying to post just for the sake of it.
The truth is, random posts that don’t mean anything to your audience won’t help you anyway.
People can tell when you’re posting just to tick a box.
They can also tell when you’re genuinely showing up to connect.
Algorithms can tell, too.
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