Founder & Chief Executive Officer
If you are a business owner who is active on social media, try this for the next 30 days. Ten minutes a day, nothing more. You will see a real difference in your followership, your brand exposure, and the number of profile visits you get.
What this amounts to is borrowing somebody else’s audience, at no cost beyond your time.
Say you are a family-oriented brand and families are who you want to reach. The question becomes where those people already gather online. A local zoo. Local event pages. Accounts that already have considerably more followers than you do. You go there and you spend your ten minutes commenting, saying something witty or interesting or genuinely funny, enough that somebody notices, likes your comment, and clicks through to see who wrote it.
I have done this for every client we have, and for my own accounts, and it has consistently made a difference.
Worth understanding what is actually happening, because it is simple and it costs nothing.
A large account posts. Hundreds or thousands of people who match your target audience read that post and scroll the comments. Your comment sits there. If it is good enough that somebody stops on it, they do the thing people instinctively do, which is tap the name to see who said it.
That tap is the entire objective. You have been introduced to somebody in a context where they were already interested and already paying attention, with no ad spend and no algorithm deciding whether you deserve reach. The large account did the work of assembling the audience, and you showed up where that audience already was.
Ten minutes is enough because the goal is a handful of genuinely good comments rather than volume.
Summary A good comment on a large account sits in front of an audience already gathered and paying attention. Somebody stops, taps your name, and visits your profile, with no ad spend involved.
This works because of how people actually use social media now, and the behaviour is measurable.
Sprout Social’s Q1 2026 Pulse Survey found that 30% of consumers overall, and 43% of Gen Z, have increased their consumption of text-based social media while looking for more authentic discussion and reading. The same research found 27% of consumers explicitly want community-focused content from brands. Running to the comments after watching something has become a normal part of the experience rather than an afterthought.
So the comment section is not a bin where remarks go to die. It is a place people deliberately spend attention, frequently more attention than they gave the original post. Being visibly thoughtful there puts you in front of people in a moment when they are reading properly.
Summary Sprout Social found 30% of consumers and 43% of Gen Z have increased consumption of text-based social looking for authentic discussion, with 27% wanting community-focused content. Comment sections get read deliberately.
The instinct is to go and comment on accounts in your own industry, which mostly puts you in front of your competitors.
Choose by audience overlap instead. A family brand belongs in the comments of the local zoo, the children’s museum, the family events page, the community festival account. None of those are competitors and all of them have assembled exactly the people you want.
A few filters help. Pick accounts considerably larger than yours, since the point is borrowing reach. Pick local accounts if your business is local, because a comment seen by the wrong city is a wasted comment. Pick accounts with active comment sections, since somewhere nobody comments gives you nobody to be noticed by. And pick accounts you can genuinely say something about, because the comment has to be worth reading.
Build a list of fifteen or twenty of these and work through them. That list becomes your ten minutes.
Summary Commenting in your own industry puts you in front of competitors. Choose accounts with the same audience instead, considerably larger than yours, local if you are local, with active comment sections.
The quality bar here is the whole game, since a forgettable comment produces nothing.
Add something. A genuine observation, a relevant piece of knowledge, a question that moves the conversation along, or something actually funny. Say the thing a person would say rather than the thing a business would say, since the business voice is what makes people scroll past.
Avoid the obvious failures. Generic praise does nothing. Emoji on their own do nothing. Anything that reads as a plug for yourself works against you, because people recognise it instantly and the account owner may remove it. The comment that gets clicked is the one where somebody thinks that was a good point and wants to know who made it.
Lead with your personality rather than your services. The profile visit is where somebody finds out what you do, and the comment only has to earn the click.
Summary Add a genuine observation, a relevant insight, a good question, or real humour, in a human voice rather than a business one. Generic praise, lone emoji, and self-plugs all fail.
One practical caution, because enthusiasm can cause problems here.
Platforms watch for automated behaviour, and a burst of comments across dozens of accounts in a few minutes resembles exactly that. Meta does not publish comment limits for ordinary accounts, so anybody quoting precise numbers is giving you third-party guesswork rather than policy. The safe principle is to spread your activity out, keep the volume modest, and behave like a person reading rather than a system processing.
Ten minutes a day naturally keeps you inside sensible territory, which is part of why the constraint helps. If you ever find yourself temporarily unable to comment, stop for a day and resume more slowly.
Summary Platforms watch for automated behaviour, and bursts of comments resemble it. Meta publishes no official limits, so spread activity out and keep volume modest. Ten minutes a day stays naturally within sensible territory.
This tactic generates profile visits, and a profile visit is only worth something if what people find is worth finding.
Somebody arriving from a comment knows nothing about you beyond one clever remark. Your profile needs to make clear what you do and who you do it for within a couple of seconds, with a current enough presence that the account looks alive. A visitor who cannot work out your business in that window leaves and the click is wasted.
The link matters more than people treat it. That profile visit is a chance to move somebody onto something you own, and your website is where they can actually understand your work, read something useful, or get in touch. Strong website design makes that landing moment count, and a capable web developer makes sure the page loads fast enough on a phone that nobody abandons it. Pointing the link at a genuinely useful page rather than a bare homepage gives the visit somewhere to go.
Search engine optimization does the complementary job in the background. This tactic brings people who did not know you existed, while search brings people actively looking for what you do, and both land in the same place. A good SEO company builds that destination so traffic from any source converts rather than bouncing.
Summary A profile visit is only valuable if the destination is ready. Your profile must convey what you do within seconds, and the link should lead somewhere genuinely useful rather than a bare homepage.
Ten minutes a day for thirty days. Find the accounts where your people already gather, show up in those comment sections, and say something genuinely worth reading.
Someone who has assembled an audience you want is effectively lending it to you for free, every time you earn a click out of their comment section. Make sure your profile and your website are ready when those people arrive.
Try it for a month, then come back and tell me how it went.
Sources:
Sprout Social, Q1 2026 Pulse Survey (30% of consumers overall, and 43% of Gen Z, have increased their consumption of text-based social media while seeking more authentic discussion and reading; 27% of consumers explicitly want community-focused content from brands).
https://sproutsocial.com/insights/social-media-comments/
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