When it comes to blogging for your business, clarity wins every time. One of the best ways to measure how easy your content is to read is by using the Flesch Reading Ease score.
The higher the Flesch score, the better. A high score means your writing is easy to understand. That’s exactly what you want when you’re speaking to customers online.
Most people aren’t reading your blog to be impressed. They’re reading to get answers, ideas, or solutions. If your content is too dense or complicated, they’ll leave — often within seconds.
Research shows that the average North American adult reads at a grade 7–8 level (source: Clear Language and Design). If your blogs are written above that, you risk losing people before they even finish the first paragraph.
At noLMIT, we always aim for a Flesch score that keeps content clear, simple, and useful. Here’s why it matters:
Better SEO: Search engines prefer content that’s easier to read. It improves user experience, which can help your ranking.
More Engagement: When people can understand you quickly, they stay longer and interact more.
Higher Trust: Simple writing builds credibility. It shows you respect your audience’s time and attention.
Writing blogs for your business should focus on clarity. A high Flesch score makes your message easier for people to read and understand.
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