Founder & Chief Executive Officer
This is your gentle reminder from your neighborhood marketer. You need to be batching your content.
I know you probably woke up this morning thinking about everything you were going to get done today, all the wins you were going to rack up in your business. And I love that energy. But trust me on this one. Put your content batching on a Monday, and call it what I call it: Money Making Mondays.
That is literally the name I use. Every Monday, I focus on the things that are actually going to bring money into my business, and batching my content is right at the top of that list. In this post, I want to show you why one focused day beats scattered effort all week, what to prioritize when you sit down, and why blogging in particular has never mattered more than it does right now.
Here is the simple system. Pick one day, block it off, and use it for the work that actually brings money into your business. I use Mondays, and giving the day a name is a bigger deal than it sounds.
When a block of time has a name and a purpose, you stop negotiating with it. It is not just some time you might use for content if nothing else comes up. It is Money Making Monday, and it has a job. That framing makes it much harder to give the time away to email, admin, or whatever feels urgent at 9am.
Starting the week this way also means the revenue-generating work gets done before the week has a chance to derail you. By the time the chaos arrives, your content is already handled.
Summary Block one named day for the work that brings in money, like Money Making Mondays. Naming and protecting the block makes it harder to give away, and starting the week this way gets the important work done before chaos hits.
If you have ever wondered why creating content daily feels so much harder than it should, this is why. Scattering the work across your week is quietly expensive.
Research from the American Psychological Association shows that switching between tasks can consume as much as 40% of your productive time. And a well-known University of California, Irvine study found it takes around 23 minutes to fully refocus after being pulled away from something. So every time you dip into content creation for twenty minutes between client calls, you pay that tax over and over again. You never actually reach the focused state where good work happens.
Batching removes that tax. You sit down once, get into the flow, and produce several pieces while your brain is already in content mode. Same work, a fraction of the friction. That is why one solid block on a Monday outperforms scattered attempts all week long.
Summary Task switching can consume up to 40% of productive time, and refocusing takes about 23 minutes. Batching removes that tax by letting you produce several pieces in one focused session instead of paying it repeatedly.
Here is the deeper principle behind the name. On Money Making Mondays, I focus on the things that will actually bring money into my business. Not the busy work that feels productive.
Business owners lose entire days to tasks that feel important but move nothing. Reorganizing files. Tweaking a logo for the fourth time. Answering emails that could have waited. Meanwhile the marketing that actually generates leads keeps getting pushed to next week. So when you sit down on your protected day, ask a simple question about each task: will this bring money into my business? Content creation earns its spot on that list, because it is what keeps you visible to the people who might hire you. Most admin does not.
Summary Use your protected day for work that genuinely generates revenue, not busy work that only feels productive. Ask whether each task will bring money in, and let content creation take priority over most admin.
So what should you actually produce in that block? My recommendation is two to three videos per week, minimum.
I know that might sound like a lot, and I will be honest, sticking to it is not always easy. But video is how people get to know you, and consistency is what keeps you in front of them. When you batch, two or three videos in one session is genuinely doable, because the hardest part is starting, not filming. You set up once, get in the zone, and knock out several while you are already there.
If keeping that rhythm going is hard alongside everything else, a social media manager and consistent social media management can help you schedule and distribute what you batch, so the videos you made on Monday keep working all week.
Summary Aim for two to three videos per week and batch them in one session, since setting up once and filming several is far easier than starting fresh each time. Social media management can handle scheduling what you batch.
Now here is the part I really want you to hear. If two to three videos a week is genuinely not possible for you right now, that is okay. But please, at least batch your blogs.
Blogging has never been more important than it is right now. Google has significantly changed how search works, with AI-generated answers now appearing at the top of a majority of searches. That means the game is no longer only about ranking in a list of links. It is about having enough genuinely helpful content on your site that Google’s AI can find it, trust it, and cite you in that AI Overview. You cannot get pulled into an AI answer if you have not written anything for it to pull from.
So write as much quality content for your site as you reasonably can. Every blog is another page that can be indexed, ranked, and cited. This is exactly what search engine optimization and AI optimization for websites are built around now, and a good SEO company or SEO agency can handle the technical and structural side. But the content itself has to exist first, and batching is how busy business owners actually get it written.
Summary If video is not possible, batch your blogs instead, because Google now surfaces AI answers atop most searches. You cannot be cited in an AI Overview without helpful content on your site, so every blog you publish is another chance to be found.
A named day only works if you actually defend it, so here are a few things that make it hold.
Put it in your calendar as a real appointment, not a maybe. Prepare a running list of content ideas during the week so you are never staring at a blank page on Monday morning. Repurpose everything, turning one batched blog into social captions and a newsletter through your email marketing services, so one session feeds several channels. And if content production is simply not something you can sustain yourself, that is completely fair. A marketing agency or digital marketing agency can produce and optimize the content for you, while a marketing consultant, fractional CMO, or some marketing support helps you decide what deserves the time in the first place. You can also build the habit internally through marketing training and corporate marketing training. The system matters more than who runs it.
Summary Protect the day as a real calendar appointment, keep a running idea list, and repurpose each piece across channels. If producing content yourself is not sustainable, a marketing agency or marketing support can carry it.
Batch your content, and give the day a name. Mine is Money Making Mondays, reserved for the work that actually brings money into my business.
Do two to three videos a week if you can, because consistency is what keeps you visible. And if you cannot manage that right now, at least batch your blogs, because with Google putting AI answers at the top of search, having genuinely helpful content on your site has never mattered more. You cannot show up in an AI Overview if there is nothing there to find.
Protect the day, do the work that pays, and let the rest of your week be whatever it wants to be. Have a beautiful week ahead.
Sources:
American Psychological Association (switching between tasks can cost as much as 40% of productive time), reported via Atlassian, The Cost of Context Switching.
https://www.atlassian.com/blog/productivity/context-switching
Gloria Mark, University of California, Irvine (it takes an average of approximately 23 minutes to fully refocus after an interruption), reported via IQ IT.
https://www.iq-it.co.uk/blog/hidden-cost-of-context-switching
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